11 Best European Car Brands & Manufacturers in the USA in 2021

european car brands

European car brands are the epitome of high class and luxury. Despite many automobile giants in the USA, European automakers have managed to make a name for themselves, making them an integral part of the American automotive industry.

When The Question Is About The Best, No One Can Beat These European Automakers


When talking about a car with impressive performance, high-end features, best quality, and synonym of comfort, only these luxury brands are the one that comes to mind.

Europe is an enormous landmass. The different European automobile brands that we know of come from various countries.

High End Luxury Cars Brands Automakers in USA

The United States of America is one of the biggest markets for automakers all around the world.

With people’s obsession with high-end luxury cars, European car brands have managed to keep top positions in the country.

Also Read: 9 Most Reliable Luxury Cars You Can Look For 2021 in The United States

Here we have the list of best-selling European car brands in the USA in 2021.

  1. BMW (Luxury Vehicles)
  2. Mercedes-Benz (Luxury Vehicles)
  3. Volkswagen (Mass-Market Cars)
  4. Porsche (Luxury Sports Cars)
  5. Audi (Luxury Vehicles)
  6. Ferrari (Super Luxury Sports Cars)
  7. Volvo (Luxury Vehicles)
  8. Jaguar (Luxury Vehicles)
  9. Bentley (Ultra-luxury Cars)
  10. Land Rover (Luxury Sport Utility Vehicles)

List of 11 Best European Car Brands In the USA in 2021

The European automobile industry, especially the German brands, holds a strong position in the American markets.

The best European car companies hold a high reputation for their quality, innovative technologies, impressive marketing, and eye-catching designs. This is the reason why Americans are obsessed with these luxury brands


1. BMW

  • Founded: 1916
  • Parent organizations: Owned By Susanne Klatten, Stefan Quandt
  • Headquarters: Munich, Germany
  • Official Site: BMW
european car brands

The most popular among European car brands in the USA in 2021 is none other than the famous German automaker BMW. Mercedes Benz is a synonym for luxury cars and is well-known in America for its high-end line-ups.

The company didn’t show much progress in sales in 2020. But the company was still able to retain its top position in the USA, surpassing the Mercedes Benz.

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BMW has had a long history with motorsports, racing, and engine making. This experience makes them develop exceptional vehicles for drivers who are not on the racetracks.

BMW Line up in 2021:


2. Mercedes Benz

  • Founded: 1926
  • Parent organizations: Daimler AG
  • Headquarters: Stuttgart, Germany
  • Official Site: Mercedes Benz
top european car brands

Another best European car brand in the USA that is hard to resist is the famous Mercedes Benz. The company is a subsidiary of Daimler AG and is behind BMW in sales in the USA only by minute figures. 

Today Mercedes is one of the largest producers of luxury vehicles in the world and offers vehicles in all shapes & styles.

Whether you want a hybrid powertrain or an electric one, the company has a long list of models equipped with either of the features.

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Mercedes-Benz Lineup in 2021:

  • 2021 Mercedes-Benz A-Class
  • 2021 Mercedes-Benz C-Class
  • 2021 Mercedes-Benz E-Class
  • 2021 Mercedes-Benz S-Class
  • 2021 Mercedes-Benz Maybach
  • 2021 E-Class All-Terrain
  • 2021 Mercedes-Benz CLA 4DR Coupe
  • 2021 Mercedes-Benz C-Class Coupe
  • 2021 Mercedes-Benz E-Class Coupe
  • 2021 Mercedes-Benz GLA
  • 2021 Mercedes-Benz GLC
  • 2021 Mercedes-Benz C-Class Cabriolet
  • 2021 Mercedes-Benz SLC Roadster
  • 2021 GLC SUV Hybrid

3. Volkswagen

  • Founded: 1937
  • Parent organizations: Volkswagen Group
  • Headquarters: Wolfsburg, Germany
  • Official Site: Volkswagen
european car brands in usa

The only mass-market carmaker on this list of best-selling European car brands in the USA is Volkswagen. It is a legendary car brand whose history extends to a period when luxury cars were a rare product.

The brand is well known for its reliable, high-end affordable vehicles. This is why it is among the most favored brands by Americans.


Not only this, but Volkswagen is also the world’s largest car manufacturer in terms of vehicle production.

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Volkswagen Lineup in 2021:

  • 2021 Volkswagen I.D Buzz
  • 2021 Volkswagen I.D Crozz
  • 2021 Volkswagen Jetta
  • 2021 Volkswagen Golf
  • 2021 Volkswagen Passat
  • 2021 Volkswagen Tiguan
  • 2021 Volkswagen Jetta GLI
  • 2021 Volkswagen Golf GTI
  • 2021 Volkswagen Atlas Cross Sport
  • 2021 Volkswagen Atlas

4. Porsche

  • Founded: 1931
  • Parent organizations: Volkswagen Group, Porsche SE
  • Headquarters: Stuttgart, Baden-Württemberg, Germany
  • Official Site: Porsche
european car brand

Another European car brand popular among Americans is Porsche. This Germany-based automotive company is well known for its coupes and cabriolets.

The Americans find this brand highly fascinating as its small yet fast-moving vehicles are popular among the masses. The company was founded in 1931 and is a subsidiary company of Volkswagen group.

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Porsche Lineup in 2021:

  • 2021 Porsche 718 Boxster
  • 2021 Porsche 718 Cayman
  • 2021 Porsche Panamera
  • 2021 Porsche 911
  • 2021 Porsche Taycan
  • 2022 Porsche Taycan Cross Turismo
  • 2021 Porsche Macan
  • 2021 Porsche Cayenne

5. Audi

  • Founded: 1909
  • Parent organizations: Volkswagen Group
  • Headquarters: Ingolstadt, Germany
  • Official Site: Audi
european car brands

Audi AG or Audi is one of the best-selling European car brands in the USA. The company is well known for its innovative technology & driver-oriented interior finished to a high quality making it over the top even for a premium brand.

The company was founded in 1909 but was overtaken by Volkswagen in 1966 and has been its subsidiary since.

Audi formed a partnership with three other tycoons DKW, Wanderer, and the original Horch Company, to form the Auto Union. This union led to the formation of Audi’s current logo of four rings.

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Audi Lineup in 2021:

  • 2021 Q3
  • 2022 Audi Q4 e-tron
  • 2022 Audi Q4 Sportback e-tron
  • 2021 Q5
  • 2021 Q5 Sportback
  • 2021 SQ5
  • 2021 SQ5 Sportback
  • 2021 Q7

6. Ferrari

  • Founded: 1947
  • Parent organizations: Exor
  • Headquarters: Maranello, Italy
  • Official Site: Ferrari
top european car brands

Ferrari is the next automaker that is well known to every American as one of the best European car brands in the USA. Founded in 1947, Ferrari is associated with red color, high speed, and eye-catching extravagant design.


If you desire a super luxury sports car, Ferrari will not disappoint you. The brand is a synonym for car racing and has been involved in Formula racing since 1950. 

The company not only produces high-performance sports cars but also makes road cars. California T, Ferrari, etc., are to name a few.

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Ferrari Lineup in 2021:

  • 2021 SF90 Stradale
  • 2021 F8 Tributo
  • 2021 Roma
  • 2021 Ferrari 812 GTS
  • 2021 Portofino
  • 2021 Purosangue

7. Volvo

  • Founded: 1927
  • Parent organizations: Geely Holding Group
  • Headquarters: Gothenburg, Sweden
  • Official Site: Volvo
best selling european car brands

The European automotive industry is well known for its range of luxury vehicles. Volvo is a Sweden-based carmaker well-known for its huge range of products.

Volvo holds a big reputation for focusing on safety while driving when making its models. Americans use the brand name as a blanket of safety.

Thus, in terms of safety in any kind of ride, Volov is the most trusted automotive brand in the world. It is a subsidiary of Geely Holding Group.

Volvo Lineup in 2021:

  • 2021 Volvo XC90
  • 2021 Volvo XC60
  • 2021 Volvo S90
  • 2021 Volvo XC40

8. Jaguar

  • Founded: 1922
  • Parent organizations: Tata Motors
  • Headquarters: Whitley, Coventry, United Kingdom
  • Official Site: Jaguar
top european car brands

The next European car brand that Americans can’t get enough of is Jaguar. The brand that symbolizes speed with its unique logo lives up to the mark.

This British car manufacturer is well known for its luxury cars and is quite popular among the elites.

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The company is owned by Indian automakers Tata Motors and manufactures under the division of Jaguar Land Rover.


Jaguar Lineup in 2021:

  • 2020 Jaguar XE
  • 2021 Jaguar XF
  • 2021 Jaguar F-TYPE
  • 2020 Jaguar I-PACE
  • 2021 Jaguar E-PACE
  • 2020 Jaguar F-PACE
  • 2021 Jaguar F-PACE

9. Bentley

  • Founded: 1919
  • Parent organizations: Volkswagen Group
  • Headquarters: Crewe, England, United Kingdom
  • Official Site: Bentley
luxury european car brands

The dream of owning ultra-luxury cars for Americans is fulfilled by British automaker Bentley. If you think that speed-oriented vehicles are not safe, then think again.

Bentley brand is owned by Volkswagen who is well known for its safe automaking. The models produced by Bentley are mainly hand-built which is why they attract so much attention.

Being one of the most expensive and high-end carmakers in the world has not discouraged American consumers from buying it.

Bentley Lineup in 2021:

  • 2021 Bentley Bentayga
  • 2021 Bentley Continental
  • 2021 Bentley Flying Spur

10. Land Rover

  • Founded: 1948
  • Parent organizations: Jaguar Land Rover, Tata Motors
  • Headquarters: Whitley, Coventry, United Kingdom
  • Official Site: Landrover
luxury european car brands

If you are looking for a big size car but want it with the best luxury features, then Land Rover, one of the top luxury car brands is for you.

Land Rover is another British car manufacturer that has a stronghold in the American automobile market.

The company is well known for making the most luxurious SUVs in the world. The Defender, Discovery, Freelander are some of the best models produced by the company that no one can resist.

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Land Rover Lineup in 2021:

  • 2021 RANGE ROVER
  • 2021 DISCOVERY
  • 2021 DEFENDER

11. Maserati

  • Founded: 1914
  • Parent organizations: Stellantis
  • Headquarters: Modena, Italy
  • Official Site: Maserati
european car brands

The final European automaker company on this list is the Italian luxury carmaker Maserati. In 2021, the company is overtaken by Stellantis.

Maserati is renowned for its productions of luxury vehicles. If you want to have luxury, sports, and style in one car, this brand can provide it. The effortless make and high-end interior make it one of the best automobile companies working in the United States.

Maserati Lineup in 2021:

  • 2021 Maserati Levante
  • 2021 Maserati Levante S
  • 2021 Maserati Levante GTS
  • 2021 Maserati LevanteTrofeo
  • 2021 Maserati Ghibli
  • 2021 Maserati Ghibli S
  • 2021 Maserati Ghibli S Q4
  • 2021 Maserati Ghibli Trofeo
  • 2021 Maserati Quattroporte S
  • 2021 Maserati Quattroporte S Q4
  • 2021 Maserati QuattroporteTrofeo
  • 2021 Maserati GranTurismo Sport
  • 2021 Maserati GranTurismo MC
  • 2021 Maserati MC20

FAQ Best European Car Manufacturers & Brands

What are the best European car manufacturers?

European car manufacturing is extensive. There are several automakers spread all over Europe that have an excellent reputation in the automobile market.


Here we have a list of some of the worldwide known top European car manufacturers:

  • Germany- Mercedes, Audi, BMW, Porsche, Opel, Volkswagen 
  • Great Britain- Aston Martin, Bentley, Jaguar
  • Italy- Fiat, Alfa Romeo, and Ferrari
  • France- Renault, Peugeot, Citroen
  • Sweden- Volvo
  • Czech Republic- Skoda
  • Romania- Dacia
Which European car is most reliable?

The definition of reliability differs from person to person. For some, it is about fuel efficiency, while some consider having the best features a sign of it.

However, most of the top European car brands are termed as highly reliable. The most reliable European car company that you can go for is Volkswagen.

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Volkswagen owns many top brands like Audi, Bugatti, Bentley, etc., making all those brands reliable manufacturers as well.

Which is the most reliable European car brand in the United States?

When it comes to reliability, the popularity & consumption of a brand by the people makes the decision.

As of 2021, BMW is the most favorite European brand of Americans, followed by Mercedes and Volkswagen.

Is the only Eastern European car brand Skoda?

No. There are many well-known car brands based in Russia.

What is the cheapest and the best European car brand?

The word cheapest holds different meanings to form an answer to his question. Are you talking about purchasing cost, maintenance cost, reliability, or something else?

But if you still want to know, the mass-produced cars of Volkswagen cost the least from the other high-end luxury cars automakers of Europe.

Is BMW the best European car brand?

Yes. BMW is indeed one of the best European car brands out there. Not only this, BMW is the most popular European automaker in the USA in 2021.

What are the German/European car brands that can compete in terms of reliability versus Japanese carmakers (Toyota/Honda)?

The first thing that you need to understand is that not all Japanese carmakers are the epitome of reliability.

There are many models of Toyota & Honda that are no longer being sold in the American market. The reason being their reliability issues.

However, if you want to know the German/European car brands that can compete with these Japanese automakers in terms of reliability, then Audi, BMW, Volkswagen, Mercedes are to name a few.

Why were some European car brands successful in North America (Audi, BMW, Mercedes), but others either failed or were never even introduced to the NA market (Alfa Romeo, Peugeot, Opel, Rover)?

First thing, Alfa Romeo, Peugeot, Opel, Rover are all present in the North American market. These brands are not just present but are making quite an impression on the consumers.

It is not hard to find a person owning a ride from one of these European car brands.


European car brands are among the most wanted, trusted, and costliest automotive brands in the world.

We hope this list of the 11 most popular European companies in the USA gives you a good insight into the American car market. We would like to hear your suggestions in the comments below.


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