11 Best European Car Brands & Manufacturers In the USA In 2023

european car brands

European car brands are the epitome of high class and luxury. Despite many automobile giants in the USA, European automakers have managed to make a name for themselves, making them an integral part of the American automotive industry.

“When The Question Is About The Best, No One Can Beat These European Automakers”

World’s first car was also manufactured in Germany, so you can say that European is the mother of the auto industry. Moreover, European automakers are known for developing high-end vehicles with innovative and cutting-edge technologies.

When talking about a car with impressive performance, high-end features, best quality, and synonym of comfort, only these luxury brands are the one that comes to mind.

Europe is an enormous landmass. The different European automobile brands that we know of come from various countries.

Take a look at the top 11 auto manufacturers from European In USA to know more about them.

High End Luxury Cars Brands Automakers In The USA

The United States of America is one of the biggest markets for automakers all around the world. With people’s obsession with high-end luxury cars, European car brands have managed to keep top positions in the country.

These automakers are continuously working to fullfill every consumer demand by making every type of car including luxury, muscular, and Supersports vehicles.

Also Read: 9 Most Reliable Luxury Cars You Can Look For in The United States

Here we have the list of best-selling European car brands in the USA in 2023.

  1. BMW (Luxury Vehicles)
  2. Mercedes-Benz (Luxury Vehicles)
  3. Volkswagen (Mass-Market Cars)
  4. Porsche (Luxury Sports Cars)
  5. Audi (Luxury Vehicles)
  6. Ferrari (Super Luxury Sports Cars)
  7. Volvo (Luxury Vehicles)
  8. Jaguar (Luxury Vehicles)
  9. Bentley (Ultra-luxury Cars)
  10. Land Rover (Luxury Sport Utility Vehicles)
  11. Maserati ( luxury vehicles)

List of 11 Best European Car Brands In the USA In 2023

The European automobile industry, especially the German brands, holds a strong position in the American markets. The best European car companies hold a high reputation for their quality, innovative technologies, impressive marketing, and eye-catching designs. This is the reason why Americans are obsessed with these luxury brands.

Europe is home to some of the world’s most iconic and luxurious car brands. Their cars are known for their high-quality engineering, performance, and design. In this section, we will introduce and review some of the best European car brands.

1. BMW

european car brands
  • Founded: 1916
  • Parent organizations: Owned By Susanne Klatten, Stefan Quandt
  • Headquarters: Munich, Germany
  • Official Site: BMW

The most popular among European car brands in the USA in 2023 is none other than the famous German automaker BMW. BMW is a synonym for luxury cars and is well-known in America for its high-end line-ups.

The company didn’t show much progress in sales in 2020. But the company was still able to retain its top position in the USA, surpassing the Mercedes Benz.

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BMW has had a long history with motorsports, racing, and engine making. This experience makes them develop exceptional vehicles for drivers who are not on the racetracks.

BMW is famous for its well-known slogan of Ultimate Driving Machine and has reputation for building high-performance luxury cars around the world.

BMW Lineup in 2023:


2. Mercedes Benz

top european car brands
  • Founded: 1926
  • Parent organizations: Daimler AG
  • Headquarters: Stuttgart, Germany
  • Official Site: Mercedes Benz

Another best European car brand in the USA that is hard to resist is the famous Mercedes Benz. The company is a subsidiary of Daimler AG and is behind BMW in sales in the USA only by minute figures. 

Today Mercedes is one of the largest producers of luxury vehicles in the world and offers vehicles in all shapes & styles. Whether you want a hybrid powertrain or an electric one, the company has a long list of models equipped with either of the features.

You will be surprised to know that this iconic European car brand introduced the world’s first autonomous system in the W140 S-Class vehicle in 1995. This feature is now used as safe-driving tech in most reliable Mercedes cars.

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Mercedes-Benz Lineup in 2023:

  • 2023 Mercedes-Benz A-Class
  • 2023 Mercedes-Benz C-Class
  • 2023 Mercedes-Benz E-Class
  • 2023 Mercedes-Benz S-Class
  • 2023 Mercedes-Benz Maybach
  • 2023 E-Class All-Terrain
  • 2023 Mercedes-Benz CLA 4DR Coupe
  • 2023 Mercedes-Benz C-Class Coupe
  • 2023 Mercedes-Benz E-Class Coupe
  • 2023 Mercedes-Benz GLA
  • 2023 Mercedes-Benz GLC
  • 2023 Mercedes-Benz C-Class Cabriolet
  • 2023 Mercedes-Benz SLC Roadster
  • 2023 GLC SUV Hybrid

3. Volkswagen

european car brands in usa
  • Founded: 1937
  • Parent organizations: Volkswagen Group
  • Headquarters: Wolfsburg, Germany
  • Official Site: Volkswagen

The only mass-market carmaker on this list of best-selling European car brands in the USA is Volkswagen. It is a legendary car brand whose history extends to a period when luxury cars were a rare product.

The brand is well known for its reliable, high-end affordable vehicles. This is why it is among the most favored brands by Americans.

Not only this, but Volkswagen is also the world’s largest car manufacturer in terms of vehicle production. The Volkswagen is a german word that means people’s car.

The company produces a range of vehicles, from small cars like the Volkswagen Polo to larger vehicles like the Volkswagen Touareg SUV.

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Volkswagen Lineup in 2023

  • 2023 Volkswagen I.D Buzz
  • 2023 Volkswagen I.D Crozz
  • 2023 Volkswagen Jetta
  • 2023 Volkswagen Golf
  • 2023 Volkswagen Passat
  • 2023 Volkswagen Tiguan
  • 2023 Volkswagen Jetta GLI
  • 2023 Volkswagen Golf GTI
  • 2023 Volkswagen Atlas Cross Sport
  • 2023 Volkswagen Atlas

4. Porsche

european car brand
  • Founded: 1931
  • Parent organizations: Volkswagen Group, Porsche SE
  • Headquarters: Stuttgart, Baden-Württemberg, Germany
  • Official Site: Porsche

Another European car brand popular among Americans is Porsche. This Germany-based automotive company is well known for its coupes and cabriolets.

The Americans find this brand highly fascinating as its small yet fast-moving vehicles are popular among the masses. The company was founded in 1931 and is a subsidiary company of Volkswagen group.

One of the cutest cars, the Volkswagen Beetle was also built by Porsche in 1934 for an budget-seeking buyers. Some of the most recognized Porsche models include the 911, which was first introduced in 1963 and has become one of the most popular sports cars in the world. 

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Porsche Lineup in 2023:

  • 2023 Porsche 718 Boxster
  • 2023 Porsche 718 Cayman
  • 2023 Porsche Panamera
  • 2023 Porsche 911
  • 2023 Porsche Taycan
  • 2023 Porsche Taycan Cross Turismo
  • 2023 Porsche Macan
  • 2023 Porsche Cayenne

5. Audi

european car brands
  • Founded: 1909
  • Parent organizations: Volkswagen Group
  • Headquarters: Ingolstadt, Germany
  • Official Site: Audi

Audi AG or Audi is one of the best-selling European car brands in the USA. The company is well known for its innovative technology & driver-oriented interior finished to a high quality making it over the top even for a premium brand. The company was founded in 1909 but was overtaken by Volkswagen in 1966 and has been its subsidiary since.

Audi formed a partnership with three other tycoons DKW, Wanderer, and the original Horch Company, to form the Auto Union. This union led to the formation of Audi’s current logo of four rings.

These four rights show the collaboration of the top four auto companies. The Audi stands for sophisticated engineering, innovative technology, and sleek design.

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Audi Lineup in 2023:

  • 2023 Q3
  • 2023 Audi Q4 e-tron
  • 2023 Audi Q4 Sportback e-tron
  • 2023 Q5
  • 2023 Q5 Sportback
  • 2023 SQ5
  • 2023 SQ5 Sportback
  • 2023 Q7

6. Ferrari

top european car brands
  • Founded: 1947
  • Parent organizations: Exor
  • Headquarters: Maranello, Italy
  • Official Site: Ferrari

Ferrari is the next automaker that is well known to every American as one of the best European car brands in the USA. Founded in 1947, Ferrari is associated with red color, high speed, and eye-catching extravagant design.

If you desire a super luxury sports car, Ferrari will not disappoint you. The brand is a synonym for car racing and has been involved in Formula racing since 1950. 

The company not only produces high-performance sports cars but also makes road cars. California T, Ferrari, etc., are to name a few. And the 812 Superfast is the quickest road car made by Ferrari. It can cover 0-60 MPH speed in 2.9 seconds.

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Ferrari Lineup in 2023:

  • 2023 SF90 Stradale
  • 2023 F8 Tributo
  • 2023 Roma
  • 2023 Ferrari 812 GTS
  • 2023 Portofino
  • 2023 Purosangue

7. Volvo

best selling european car brands
  • Founded: 1927
  • Parent organizations: Geely Holding Group
  • Headquarters: Gothenburg, Sweden
  • Official Site: Volvo

The European automotive industry is well known for its range of luxury vehicles. Volvo is a Sweden-based carmaker well-known for its huge range of products.

Volvo holds a big reputation for focusing on safety while driving when making its models. Americans use the brand name as a blanket of safety.

Thus, in terms of safety in any kind of ride, Volov is the most trusted automotive brand in the world. It is a subsidiary of Geely Holding Group. In 2019, Volvo starts working only on hybrid and electric vehicles to make them eco-friendly European car brands. 

Volvo Lineup in 2023:

  • 2023 Volvo XC90
  • 2023 Volvo XC60
  • 2023 Volvo S90
  • 2023 Volvo XC40

8. Jaguar

top european car brands
  • Founded: 1922
  • Parent organizations: Tata Motors
  • Headquarters: Whitley, Coventry, United Kingdom
  • Official Site: Jaguar

The next European car brand that Americans can’t get enough of is Jaguar. The brand that symbolizes speed with its unique logo lives up to the mark.

This British car manufacturer is well known for its luxury cars and is quite popular among the elites. Jaguar was one of the first car manufacturers to use aluminum in its cars, which makes them lighter and more fuel-efficient.

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The company is owned by Indian automakers Tata Motors and manufactures under the division of Jaguar Land Rover.

Jaguar Lineup in 2023:

  • 2023 Jaguar XE
  • 2023 Jaguar XF
  • 2023 Jaguar F-TYPE
  • 2023 Jaguar I-PACE
  • 2023 Jaguar E-PACE
  • 2023 Jaguar F-PACE
  • 2023 Jaguar F-PACE

9. Bentley

luxury european car brands
  • Founded: 1919
  • Parent organizations: Volkswagen Group
  • Headquarters: Crewe, England, United Kingdom
  • Official Site: Bentley

The dream of owning ultra-luxury cars for Americans is fulfilled by British automaker Bentley. If you think that speed-oriented vehicles are not safe, then think again.

Bentley brand is owned by Volkswagen who is well known for its safe automaking. The models produced by Bentley are mainly hand-built which is why they attract so much attention.

Being one of the most expensive and high-end carmakers in the world has not discouraged American consumers from buying it. The company’s flagship model, the Continental GT, can reach a top speed of 207 mph and go from 0 to 60 mph in just 3.6 seconds.

Bentley Lineup in 2023:

  • 2023 Bentley Bentayga
  • 2023 Bentley Continental
  • 2023 Bentley Flying Spur

10. Land Rover

luxury european car brands
  • Founded: 1948
  • Parent organizations: Jaguar Land Rover, Tata Motors
  • Headquarters: Whitley, Coventry, United Kingdom
  • Official Site: Landrover

If you are looking for a big size car but want it with the best luxury features, then Land Rover, one of the top luxury car brands is for you.

Land Rover is another British car manufacturer that has a stronghold in the American automobile market. Land Rover vehicles are renowned for their ruggedness and durability.

The company is well known for making the most luxurious SUVs in the world. Defender, Discovery, and Freelander are some of the best models produced by the company that no one can resist. They are designed to handle extreme conditions and terrain, making them the perfect choice for off-road enthusiasts. 

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Land Rover Lineup in 2023:

  • 2023 RANGE ROVER
  • 2023 DISCOVERY
  • 2023 DEFENDER

11. Maserati

european car brands
  • Founded: 1914
  • Parent organizations: Stellantis
  • Headquarters: Modena, Italy
  • Official Site: Maserati

The final European automaker company on this list is the Italian luxury carmaker Maserati. In 2023, the company is overtaken by Stellantis.

Maserati is renowned for its productions of luxury vehicles. If you want to have luxury, sports, and style in one car, this brand can provide it. The effortless make and high-end interior make it one of the best automobile companies working in the United States.

From the legendary Maserati 250F Formula One car to the sleek and stylish Maserati GranTurismo, the brand has always been synonymous with speed, power, and luxury. 

Maserati Lineup in 2023:

  • 2023 Maserati Levante
  • 2023 Maserati Levante S
  • 2023 Maserati Levante GTS
  • 2023 Maserati Levante Trofeo
  • 2023 Maserati Ghibli
  • 2023 Maserati Ghibli S
  • 2023 Maserati Ghibli S Q4
  • 2023 Maserati Ghibli Trofeo
  • 2023 Maserati Quattroporte S
  • 2023 Maserati Quattroporte S Q4
  • 2023 Maserati QuattroporteTrofeo
  • 2023 Maserati GranTurismo Sport
  • 2023 Maserati GranTurismo MC
  • 2023 Maserati MC20

FAQ Best European Car Manufacturers & Brands

What are the best European car manufacturers?

European car manufacturing is extensive. There are several automakers spread all over Europe that have an excellent reputation in the automobile market.

Here we have a list of some of the worldwide known top European car manufacturers:

  • Germany- Mercedes, Audi, BMW, Porsche, Opel, Volkswagen 
  • Great Britain- Aston Martin, Bentley, Jaguar
  • Italy- Fiat, Alfa Romeo, and Ferrari
  • France- Renault, Peugeot, Citroen
  • Sweden- Volvo
  • Czech Republic- Skoda
  • Romania- Dacia
Which European car is most reliable?

The definition of reliability differs from person to person. For some, it is about fuel efficiency, while some consider having the best features a sign of it.

However, most of the top European car brands are termed as highly reliable. The most reliable European car company that you can go for is Volkswagen.

Related: 7 Most Reliable Mercedes Benz Model To Look For? – is Mercedes reliable?

Volkswagen owns many top brands like Audi, Bugatti, Bentley, etc., making all those brands reliable manufacturers as well.

Which is the most reliable European car brand in the United States?

When it comes to reliability, the popularity & consumption of a brand by the people makes the decision.

As of 2023, BMW is the most favorite European brand of Americans, followed by Mercedes and Volvo. These brands have consistently ranked high in various reliability ratings over the years.

Is the only Eastern European car brand Skoda?

 No. There are many well-known car brands based in Russia. Some of them are written below:-

  • Dacia
  • Lada
  • Zastava
  • Tatra
  • Moskvitch
What is the cheapest and the best European car brand?

The word cheapest holds different meanings to form an answer to his question. Are you talking about purchasing cost, maintenance cost, reliability, or something else?

But if you still want to know, the mass-produced cars of Volkswagen cost the least from the other high-end luxury cars automakers of Europe.

Is BMW the best European car brand?

Yes. BMW is indeed one of the best European car brands out there. Not only this, BMW is the most popular European automaker in the USA in 2023. However, there are other European car brands that are also highly regarded in the automotive industry, such as Mercedes-Benz, Audi, and Porsche, among others. 

What are the German/European car brands that can compete in terms of reliability versus Japanese carmakers (Toyota/Honda)?

The first thing that you need to understand is that not all Japanese carmakers are the epitome of reliability.

There are many models of Toyota & Honda that are no longer being sold in the American market. The reason being their reliability issues.

However, if you want to know the German/European car brands that can compete with these Japanese automakers in terms of reliability, then Audi, BMW, Volkswagen, Mercedes are to name a few.

Why were some European car brands successful in North America (Audi, BMW, Mercedes), but others either failed or were never even introduced to the NA market (Alfa Romeo, Peugeot, Opel, Rover)?

First thing, Alfa Romeo, Peugeot, Opel, Rover are all present in the North American market. These brands are not just present but are making quite an impression on the consumers.

It is not hard to find a person owning a ride from one of these European car brands.


European car brands are among the most wanted, trusted, and costliest automotive brands in the world.

We hope this list of the 11 most popular European companies in the USA gives you a good insight into the American car market. We would like to hear your suggestions in the comments below.

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  1. Noble Quote

    Hello Admin

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